Company Overview

BuySelf was founded in 1998 to give home buyers and sellers a more innovative, more affordable way to handle real estate transactions. Traditional real estate agents charge high commissions, often limiting transparency and control so the process is centered around the agent rather than the buyer. We do things differently.

BuySelf provides superior professional support for the entire home buying process, and shows you how to get 2% of the sale price as a cash back rebate by arranging your own home viewings.

Our flat-fee MLS listing service helps sellers maximize their profits, while our flat-fee buyer agent services put money back in buyers’ pockets. By eliminating unnecessary commissions, BuySelf has saved clients thousands of dollars while providing expert support throughout the process.

BuySelf: Expertise that puts cash back in your pocket.

Our Owner

Albert Hepp, founder and CEO of BuySelf, has dedicated his career to making real estate more affordable, transparent, and consumer-driven. With over 30 years in the industry, he is a licensed real estate broker, a recognized authority on real estate practices, and a trusted advocate for buyers and sellers looking to save money.

In 1998, Albert launched BuySelf with a groundbreaking vision: to empower consumers with the same tools as traditional agents—without the high commissions. His expertise in flat-fee MLS listings has helped thousands of homeowners take control of their sales while saving significant costs.

However, BuySelf’s success wasn’t without challenges. Traditional agents attempted to block flat-fee MLS listings, but Albert led the fight for consumer choice. Partnering with the Federal Trade Commission (FTC), the U.S. Department of Justice (DOJ), and key advocacy groups, he played a pivotal role in shaping real estate policy. In 2008, he was a key witness in a landmark case that forced Realtor Associations to allow flat-fee MLS listings, setting a legal precedent that continues to benefit homeowners today.

Beyond legal battles, Albert has held multiple leadership roles within Realtor Associations, actively working to improve industry transparency and protect consumer rights. His advocacy has made it easier for homeowners nationwide to sell their homes without excessive commissions—solidifying BuySelf’s position as a leader in real estate innovation.

Albert - BuySelf
Albert - BuySelf

Our History

Albert Hepp started BuySelf in 1998 with one goal: to make buying and selling a home easier and more affordable. With more than 30 years of real estate experience, he saw firsthand how high commissions cut into homeowners’ profits. Instead of following the traditional model, he created a better way.

1998
1998

Albert Hepp launches BuySelf, giving home buyers and sellers a way to save on real estate costs with flat-fee MLS listings instead of traditional commissions.

2000
2000s

As more homeowners look for affordable ways to sell, BuySelf grows, helping thousands of sellers maximize their profits while getting full MLS exposure. During this time, Albert Hepp builds a coalition with the FTC and DOJ to fight anti-competitive practices against flat-fee MLS listings.

2006
2006

Albert Hepp founds an industry organization for flat fee and discount brokers, and is elected its first president.

2007
2007

Albert Hepp testifies in a national lawsuit that forces Realtor Associations to accept flat-fee MLS listings, expanding access for home sellers nationwide.

2013
2013

Albert Hepp elected by peers and Realtor Association staff to lead the Governmental Affairs Committee, which works with state regulators on adjusting real estate rules and regulations.

2017
2017

Albert Hepp elected by peers and Realtor Association Staff to lead the Transaction Forms Committee, which works with the real estate attorney community, consumer advocates, and regulators to maintain and improve standardized transaction and forms structures for residential real estate transactions. Albert was also selected to serve on the Realtor Association Executive Committee, which leads the entire 22,000 member organization.

2023
2023

 BuySelf expands services to include flat-fee buyer agent options, allowing home buyers to save thousands while staying in control of their purchase or sale.

2025
Today

BuySelf remains committed to delivering exceptional customer service, savings, and expert guidance for every client. Albert Hepp continues to serve in leadership roles within Realtor Associations, advocating for transparency and consumer protections.

Book a FREE Consultation

Learn why our clients say, “BuySelf makes buying and selling homes simple and easy.” Our brokers and support team are ready to share their expertise, whether you’re a first timer or just have a quick question.

Call us at 800-556-3418, text us, or email us to learn more.